The Journey of Play
Editorial design for the implementation guide of the Jugar para Soñar 2025 project.
As a result of the implementation of the Jugar para Soñar project (2023-2025),
the guide "El Viaje del Juego" (The Journey of Play) was created as a resource for community-based organizations, civil society organizations, and government entities looking to implement play spaces. Through the analogy of a journey, the guide moves through stages such as "Starting Point," "The Travel Guide," and "Packing the Backpack" to prepare the play experience; arrives at "The Great Adventure," the moment to bring play to life in action; and closes with "Reflections on the Journey," where lessons learned are documented and the path forward is mapped out, that is, how to make play sustainable within each organization.
The visual concept seeks to convey the energy of play spaces and moments of family enjoyment, drawing on vectors that speak the visual language of the Jugar para Soñar brand. It's an invitation to rediscover the power of play through 7 key stages of planning and implementation, each distinguished by its own color from the brand's palette. The guide also includes photographs from the years of implementation across different organizations and communities in Cali, Medellín, Ipiales, Pasto, and Bogotá.
Stamps representing each chapter of The Journey of Play.
