Mansión Bochica
Logo design & basic visual identity for Mansion Bochica stays.
Mansión Bochica is a collection of mountain retreats located in Cuítiva, Boyacá, along the shores of Lake Tota. Born from the communion between nature and Muisca-peasant heritage, the brand offers guests an experience of tranquility, rest, and adventure. As the Visual Identity Designer, I developed the brand identity and created key visual communication assets for its launch.
Staying at Mansión Bochica means connecting with the natural expanse of Lake Tota and immersing oneself in the ancestral legacy of the Muisca people. Set in Cuítiva, the experience invites guests to discover the history of Bochica, a mythical figure who embodies the ancestral wisdom of this community. The visual identity translates this heritage through geometric, symmetrical shapes that evoke pre-Columbian art with a touch of contemporary elegance. Its color palette pays homage to the local environment and traditions: green reflects the surrounding mountains; terracotta and ochre shades reference local adobe and rural craftsmanship; while gold honors Muisca goldsmithing and solar energy.
