Fugándonos por el Centro de Bogota 2026
Graphic design for the pedagogical playkit "Fugándonos por el Centro de Bogotá" 2026.
Downtown Bogotá carries stigmas that distance its own residents from the area. In collaboration with Fundación Gilberto Alzate Avendaño (FUGA), Corporación Juego y Niñez developed "Fugándonos por el Centro de Bogotá, a game facilitated by mediators in public spaces that invites pedestrians to rediscover the city center's history through three maps spanning different eras: the Colonial Period, the 1940s–1970s, and modern-day Bogotá. Through challenge cards and trivia, participants see how the city has evolved and, in turn, reshape their relationship with it. I handled the layout and production design for every element of the game: including backpacks, cards, maps, and photo cubes, ensuring each piece was intuitive, engaging, and tailored for a dynamic street experience.
These three maps were designed to guide people through Bogotá's Downtown, block by block, as they searched for famous and historical Colombian figures placed throughout.
Zoom in each map for more details
Items from each era (11th, 18th, and 20th century) were kept in their own dedicated bag for maps and cards.
Another activity was a 3D puzzle representing different landmarks in Bogotá's Downtown. It invited participants to share curious, historical, or fun facts about each place.
Collage for main bag (Mix between eras)
Representative visual elements developed for identifying each era