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Brújula 2026
Design of the "Brújula 2026" document and social media visual assets for the Children’s Day Celebration.
Year after year, Children’s Day is celebrated in Colombia - a massive movement reminding us that guaranteeing children’s rights is everyone’s responsibility. For this celebration, CJN prepared "Brújula 2026," a strategy that guides the actions of communities, mayors' offices, and local governments to protect the rights of children and adolescents, with a special emphasis on their right to play. I was responsible for shaping various materials through conceptualization and design, aiming to make this tool inspire concrete actions for children nationwide.
Concept
Brand guidelines were developed to maintain and unify visual identity, designed with the understanding that organizations, cities, andtowns would use them to share posts, photos, and experiences while celebrating Children's Day. The color palette, typography, and other graphic elements were provided so that these organizations could apply them freely as needed.
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